However, it is worth noting that the performance of L ‘Oreal China has achieved a growth against the trend, with a year-on-year growth of 27.0% in the fiscal year 2020. The Chinese mainland market has become the world’s largest market for its seven major brands. If we subdivide the Chinese beauty and skin care market, we will find that the focus of each stage of the industry development is differentAccording to agency data, in the skin care market, the sales volume of functional skin care products has been rising steadily in the past 10 years. In the next five years, the market of functional skin care products in China will maintain rapid development, increasing from 74 billion yuan in 2019 to 125 billion yuan in 2025. The field of functional skin care products has a large development space in the futureShiseido and other head enterprises have already been in the field of functional skin care, the first advantage is obvious Shanghai Jahwa said that the company will vigorously develop online business, Yu Ze product sales growth is relatively fast, the future will be in the main channel push
Domestic beauty makeup brand is one of the emerging fields that capital focuses on. Under the multiple superposition of new consumer group, supply chain and platform bonus, the sound volume and sales volume of domestic beauty makeup brands are soaring, and it is likely to overtake international brands.