How Influencers Are Making Over Beauty Marketing

05/28/2021 li Anne

Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese.

British makeup guru Katie Jane Hughes posts close-up photos of her face on Instagram almost daily for her 336,000 followers: shimmery gold eyelids; glossy pink lips that complement her auburn hair; eyebrows tinted with tiny brushstrokes of brown gel to fix her mistake in overplucking as a teenager.

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