How to Launch a Makeup Brand and Sell

05/31/2021 li Anne

I need a new mascara. Loyal as I am to certain beauty brands, I’m currently a free agent in the mascara department.

Is there really room for another BB cream? Another matte lipstick? How do you, a budding makeup brand founder, get your products to stand out in a crowded market? How does a new mascara get visibility among the literal thousands? 

Some beauty products, like lip balms, face oils, and bath products, are so simple to make that you can start a makeup line from home. If you do, carefully test and document your process so your formula remains consistent as you grow or move to a commercial facility.

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Links:  MakeupCollege