Aesop has taken an important step towards achieving net zero emissions by 2030. This luxury skin care brand has received Climate Active’s carbon neutral certification for its Australian operations. At the same time, Brazil’s Natura & Co-owned company announced major plans to combat the climate crisis and reduce its environmental footprint. Explanation of Dr. Kate Forbes, Director of Innovation of Aesop.
Aesop’s Australian operations have obtained Climate Active’s carbon neutral certification. How to achieve it?
Kate Forbes (Kate Forbes)-As a company based on firm ethics, our aim has always been to try to be as light as possible, and unswervingly committed to the pursuit of quality, excellence and sustainability in concepts and solutions.
Climate Active is an independent carbon neutral certification managed by the Australian government. It aims to certify companies and organizations that are measuring, reducing and offsetting their emissions with a net result of zero. The certification covers Aesop’s operations in Australia from January 2018 to June 2020, including stores, offices, digital dispatch and freight to and from our third-party global distribution center in Melbourne.
We will continue to work hard to achieve a sustainable future, and actively work to realize all Aesop spaces that use renewable energy operations by 2023.
As part of the Natura & Co Group, we are developing a climate action plan to achieve net zero carbon emissions by 2030 and establish science-based emission reduction targets by June 2021. The plan is progressing smoothly through the continuous reduction of emissions from our largest sources: freight, corporate travel and energy. These initiatives include continuing the transition to renewable energy, improving inventory planning tools to optimize freight through virtual tools and reduce company travel. In 2019, we reduced emissions from flying activities by 7%.
What other steps does Aesop take to reduce your environmental footprint?
Kate Forbes – has established a number of initiatives for packaging, raw material procurement, waste and e-commerce.
We are committed to establishing practices designed to design waste and support the continued use of our packaging. This topic allows Aesop to share our current cycle journey, including introducing our packaging reuse trial, which was just launched in Adelaide at the end of last month. In addition, we have increased the amount of recyclable components in the packaging. More than 70% of Aesop PET plastic bottles are made of at least 97% recyclable PET. These plastics come from post-consumer recyclable components.
Although our current recyclable content in packaging performance has exceeded the trends and goals set by the industry, we recognize that there is still a lot of work to be done to improve the roundness of the packaging range, and we strive to achieve all packaging reusability , Recyclable or compostable target 2025.
How does the brand combine luxury and sustainability?
Kate Forbes – We believe that there is no disconnect between luxury and sustainable development; each of us should have a mindset: it is our responsibility to care for the environment in which we live, and consciously strive to influence a positive society and environmental change.
In Aesop’s thirty-three years, we have always adhered to strict and independent skin care methods. Always committed to providing products with excellent efficacy and sensory enjoyment through solid science, simple packaging and a firm sense of humor. We have also been committed to providing customers with the highest level of service. We are meticulous in the selection and procurement of raw materials, ensuring that the health and safety of customers and the natural environment are taken into consideration when choosing each raw material.
We are constantly reducing our footsteps on the earth, which greatly sustains our lives while providing products of the highest quality and efficacy.
In addition to the environment, our strategy also includes a number of initiatives that will help cultivate an inclusive and participatory culture, so that all employees have the right to contribute to the strategy, develop and flourish.
Regarding the Covid-19 crisis, have you noticed any changes in consumer habits?
Kate Forbes – Although all of us enjoy a more comfortable home than usual, the growth we see in the home and body care categories is not surprising. Especially in the United Kingdom, we found that the sales of brass oil burners on aesop.com increased fivefold, and at the same time, the blending volume of oil burners increased by more than 200%.
Globally, our home furnishing category is experiencing more than twice the year-on-year growth, which is well combined with the expansion of the product, because we just launched the first three developed in cooperation with French perfumer Barnabé this month. The combination of Aromatique Candles Fillion We have received positive responses from customers and expect that as current restrictions continue to exist in one form or another, this type of product will continue to appeal to those who wish to improve the sensory environment at home .
In addition to this category, and in keeping with the current climate, our body care category has also grown and sales have almost tripled. Although the daily cleaning behavior may have provided a relatively regular service at the beginning or end of the day, our view on this has changed, and we hope to find happiness and joy in the smallest ritual. Favorite aromatic compounds can bring us the luxury of the new normal, which seems to emphasize the benefits of mood improvement.