The three companies have established supply chain partnerships to develop, manufacture and sell beauty products for their global customers.
Mana products, a beauty contract manufacturer based in Long Island, New York, works with meiyume, a one-stop partner providing packaging and retail solutions for the beauty industry, and RPG, a Manhattan based commodity solutions designer, to create a core supply chain for the development, manufacturing and sales of end-to-end beauty solutions.
Through the vertical beauty alliance, the three partners will be able to leverage their collective experience, expertise and resources.
“Combining R & D innovation labs and manufacturing capabilities of all parties, vertical beauty alliance can provide customers in Europe, Asia and America with high-quality blending, filling and supply solutions to ensure the elasticity of the supply chain as well as a wide range of innovative library recipes and topcoats, including clean and vegan recipes,” the three partners were explained in a statement.
Through the vertical beauty alliance, customers will have access to:
proficient in the formulation and production expertise of all four kinds of beauty (make-up, skin care, hair care and perfume);
–Six manufacturing plants covering three continents in the world;
–9 R & D laboratories;
–Two formula libraries with more than 10000 formulas;
–Retail and brand experience design and manufacturing services can successfully achieve global retail activation in all channels.
As a result, emerging and existing beauty brands will be able to use the global resources of these three partners for formulation, design, packaging, production, manufacturing and display.
Re imagine turnkey products
The alliance will also provide customers with trend forecasting, in store solutions, including displays, fixtures, retail environments and data analysis. They intend to “re imagine the turn key product development and customer experience of digital entities.”