Nippon Shikizai Relies on the Natural Innovation of Its French Subsidiary

03/09/2021 li Anne


Nippon Shikizai Relies on the Natural Innovation of Its French Subsidiary

The Japanese group is a contract manufacturer specializing in providing full service for skin care and cosmetics products in liquid, emulsion or powder form. It is one of the few groups in Asia that choose to make significant investments in development and manufacturing. French products. The group is a major partner in the development of natural, clean and blended formulations in Europe in collaboration with th é penier Pharma & cosmotics, a French subsidiary, and Nippon shikizai France, a division dedicated to anhydrous products.
Tsuyoshi hasuo, French president of Nippon shikizai, said profits of Japan’s major cosmetics brands had fallen sharply due to the severe impact of the cowid crisis and lock-in measures. The team has responded to this situation through adaptability and innovation, especially by offering a range of cosmetics and skin care products that meet the expectations of new consumers.
In Europe, th é penier Pharma & cosmotics has developed products suitable for the reuse of digital devices and their effects on skin, such as self-protection fog and anti blue light eye contour. In order to enhance the antibacterial protection, the laboratory also developed a bactericide and moisturizer “bactericide” made of marigold and hyaluronic acid.
Natural performance
Nippon shikizai intends to use its European team to build its global development, increase its expertise and shorten the time to market. Since the acquisition of th é penier Pharma & cosmology in 2000, the production base in Normandy has invested more than 13 million euros. With the recent integration of ORL é ans Cosmology (renamed Nippon shikizai France), the group has increased its production capacity in Europe to 25 million units per year. The company is one of the fastest growing manufacturers in Europe, with steady growth in sales (from 9 million euros in 2014 to 18 million euros in 2018 to 20 million euros in 2019). Despite the overall situation, growth will remain strong by 2020 (9%). Orleans cosmetics also generates 50% of its revenue in the U.S. market.
In addition to Japan’s technical knowledge, the team also focused French innovation on trends in natural performance. Bertrand lasserre, managing director of th é penier Pharma & cosmology, assured: “Europe is the birthplace of the group’s clean beauty.” This challenge translates into various cleaning innovations and hybrid innovations in skin care and make-up.
Sticks and powder
With clean, natural, waterless, preservative free, asexual and vegan properties, we propose a series of novel and high-performance moisturizing skin care products in the form of stick and recyclable packaging solutions. It is made of 99% natural ingredients (sesame oil, baobab, cellulose, Organic Mango fat, etc.) and has passed cosmos certification.
Also in skin care, the booster series with health care, anti-aging, moisturizing and skin luster characteristics is formulated to suit all skin types, with more than 97% natural ingredients.
In the aspect of make-up, the series of products which contain no organic silicon, such as foundation liquid, concealer and fluorescent pen, play a solid role in the form of rods, and have 97% naturalness and mixing effect.
Frosted powder, blush or bronze powder are 100% natural and coloured with plant pigments extracted from radish, beet root and turmeric.
The super green series of compact powder, blush and eye shadow excludes talcum powder or titanium dioxide, leaving room for 99.9% of natural ingredients.
Apart from the basic category (31%) representing most of the products produced by the group, the range of mascara / eye liner in Normandy’s manufacturing sector has also grown significantly, followed by Eyeshadow / Blush products (10%) and skin and sunscreen (10% in 2019), but thanks to the innovative efforts of Th, P & amp; P & amp; max, there will be a strong growth in 2020. As for the French heavy industry, it is mainly engaged in the production of powder which accounts for 70% of the output. In the next few years, the goal is to make the proportion between powder and casting products reach 50 / 50.