Archives By Tag: Marketing

How Influencers Are Making Over Beauty Marketing

Supply Chain

Influencer marketing has quickly become the best way to reach beauty consumers, proving more effective than celebrity endorsements and company ads, according to research by Alessia Vettese. British makeup guru Katie Jane Hughes posts close-up photos of her face on Instagram almost daily for her 336,000 followers: shimmery gold eyelids; glossy pink lips that complement her […]